Developing Effective Marketing Strategy

Developing Effective Marketing Strategy

A hands-on course in selecting, analyzing and developing appropriate marketing strategies to accomplish organizational and marketing objectives.

Training Objectives

• Identify & explain steps in the strategic marketing planning process
• Identify & explain concepts, principles, perspectives, and objectives of marketing strategies.
• Analyze and appraise competitive offerings and competitive positions
• Screen, select, analyses and develop appropriate target marketing, marketing mix and competitive marketing strategies to achieve marketing objectives

For Whom?

Marketing managers, product managers, brand managers, marketing communication managers, customer service managers, sales & marketing executives, and business professionals