Key Account Management

Key Account Management

Key account s are the heart of every business. Companies are increasingly adopting a key account management (KAM) approach to retain their strategic customers. To be successful, the key account manager must be skilled in relationship marketing, customer management and overall business management..

For Whom?

Key Account Managers, Sales Managers, Marketing Managers, Product Managers, Brand Managers, Trade Marketing Managers, Customer Relationship Managers.