Building and Managing Strong Brands

Building and Managing Strong Brands

As the competitive environment becomes increasingly challenging, strong brand building skills will be required to survive and thrive. This course is designed for managers seeking to develop their understanding of building and maintaining strong brands.

Key Objectives

• Learn the essentials of how brands really work
• Identify the elements of a successful brand
• Understand strategies to build strong brands
• Understand product positioning and brand personality strategies
• Identify the aspects of brand equity
• Know how to operationalise your brand

For Whom?

Business Development Managers, Marketing Executives, Brand Managers, Product Managers, Business Unit Managers, Sales & Marketing Executives, Corporate Communications Managers.